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Field notes

Field notes from the work.

Field notes from running medical-marketing campaigns across ten states and dozens of specialties.

Field notes

How ‘near me’ broke local SEO for healthcare

Why proximity-only ranking has changed the rules — and how to win in the new landscape.

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Field notes

Why most medical websites convert at 0.4%

A breakdown of the structural choices that quietly cost practices half their leads.

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Field notes

Reviews aren't a marketing tactic — they're an operations one

How the front desk, not the marketing team, owns the review flywheel.

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Field notes

The case for owning your own ad accounts

Why letting an agency ‘hold’ your ad accounts is a small risk that becomes a big one.

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Field notes

Multi-location SEO without the cannibalization

How to build distinct location pages without competing against yourself in search.

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Field notes

YouTube is the new patient-education library

Why the highest-leverage video work happens before the consult, not after.

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